Privacy Policy

Who we are & scope

The Real U Essence (“we”, “us”, “our”) is a boutique integrative clinic located at 6735 Conroy Windermere Rd, Suite 110, Orlando, FL 32835. This Privacy Policy explains how we collect, use and protect personal information when you visit therealuessence.com, chat with our online concierge, book an appointment, apply for a payment plan, or communicate with us by phone, email, WhatsApp or text message.

Health information that you share with us as a patient is protected under the Health Insurance Portability and Accountability Act (HIPAA) and is governed by our Notice of Privacy Practices.

Information we collect

Information you give us

• Contact details such as your name, mobile phone number and email address.
• Appointment preferences, such as the treatment you are interested in, the best time to reach you and your preferred language.
• Information you provide when you book, pay, or communicate with our team.

Our website concierge does not ask for medical history, conditions or medications. Please do not share health details through the website — your provider will discuss them with you privately.

Information collected automatically

When you visit our website, we and our service providers may collect technical information such as your browser type, device, pages visited and approximate location derived from your IP address.

How we use information

• To respond to your inquiries and schedule, confirm or change appointments.
• To send appointment confirmations, reminders and service updates.
• To provide, personalize and improve our services and website.
• With your consent, to send you news and offers from The Real U Essence.
• To comply with legal obligations and protect the safety of our patients and team.

Text messages (SMS)

If you provide your mobile phone number, you agree to receive text messages from The Real U Essence related to your inquiry and appointments, such as booking confirmations, reminders and follow-ups, and — where you have opted in — occasional promotional messages.

• Message frequency may vary.
• Message & data rates may apply.
• Reply STOP or UNSUBSCRIBE at any time to opt out. You will receive one final message confirming your opt-out.
• Reply HELP for more information, or contact us at +1 (321) 662-8055 or info@therealuessence.com.
• Consent to receive text messages is not a condition of any purchase or service.
• Wireless carriers are not liable for delayed or undelivered messages.

How we share information

We do not sell, rent or trade your personal information. We do not share personally identifiable information, including mobile phone numbers, with third parties or affiliates for their marketing or promotional purposes.

We share information only as needed to run our services:

• Service providers that act on our behalf under confidentiality obligations — for example our scheduling and client-communication platform (Boulevard), website hosting, email delivery and payment processing. They may use your information only to provide services to us.
• Patient financing — if you choose to apply for a payment plan, you will provide your information directly to our financing partner (Cherry), whose own privacy policy applies.
• Legal reasons — when required by law, to respond to legal process, or to protect the rights, property or safety of our patients, team or others.
• Business transfers — in connection with a merger or sale of the practice, subject to this policy.

Cookies & analytics

We may use cookies and similar technologies to keep the website working, remember your preferences and understand how the website is used (for example, through Google Analytics). You can control cookies through your browser settings; blocking some cookies may affect how the website works.

Security & retention

We use administrative, technical and physical safeguards — including encrypted HTTPS connections — to protect your information. No method of transmission or storage is completely secure, but we work to protect your information and limit access to those who need it. We keep personal information only as long as needed for the purposes described here or as required by law.

Your choices & rights

• Opt out of text messages at any time by replying STOP.
• Unsubscribe from marketing emails using the link in any email.
• Request access to, correction of, or deletion of your personal information by contacting us. We may need to verify your identity, and some information may be retained where required by law (including medical record retention rules).

Children

Our website is not directed to children under 18, and we do not knowingly collect personal information from children through it.

Third-party services

Our website may link to third-party services such as WhatsApp, Instagram, Facebook, Google Maps and Cherry. Their privacy practices are governed by their own policies.

Artistic imagery

Some images on our website, including the gallery of our technologies (“The Collection”), are AI-generated artistic illustrations created as a homage to artists, historical figures and icons of culture, in the spirit of pop art. They are not photographs of real treatments and do not depict our patients. No person depicted, nor their estate or representatives, has endorsed, sponsored or is affiliated with The Real U Essence, and no such relationship should be inferred.

If you represent a person depicted, or their estate, and would like an image removed, please contact us at info@therealuessence.com. We will review your request and remove the image promptly.

Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top shows when it was last revised.

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