Founded in 2011 in São Paulo, Brazil, True-U was born from a powerful vision: to redefine the medical experience by uniting rigorous clinical excellence with genuine hospitality and a deep respect for the connection between body, mind, and soul. Created by Laura Lima and Christian Faria Lima, two visionaries driven by the belief that true health goes beyond the physical, True-U was conceived as a space that transcends traditional medicine — combining science with energetic balance, holistic care, and authentic human connection, always with the purpose of offering deeper and more conscious well-being.
As the vision evolved, it was strengthened through strategic medical partnerships and investment. Dr. José Ribeiro and Dr. Alessandra Peloggia, highly respected physicians in Brazil and founders of a well-established medical clinic, joined True-U as co-founders and investors, contributing their extensive expertise, credibility, and medical leadership to the development of clinical standards, protocols, and the strengthening of True-U’s medical philosophy. Their contributions have been made at a strategic and institutional level, while they continue their clinical practice and medical leadership in Brazil.
Another essential pillar in this journey is Andrea Godoy, who contributed as an investor and strategic advisor, bringing deep expertise in compliance, clinical operations, brand positioning, and advanced medical technologies. Remarkably, Andrea supported True-U remotely from Brazil, without being physically present in the US, providing strategic guidance, governance, and long-term value creation, and playing a crucial role in the clinic’s evolution.
With over 50 years of combined medical expertise and a strong international DNA, True-U stands today as a trusted reference in integrative medicine and longevity. We are not a clinic chasing trends, but professionals committed to building long-term relationships with those who understand that health is an investment — and that transformation begins when care is genuine.
This is our story. And you are invited to write the next chapter with us.
Our Essence
Every protocol is proprietary, backed by rigorous scientific evidence. Unquestionable regulatory compliance. Patient safety above all. You receive what works, not what sells.
Longevity and transformation begin in real, trusting relationships. Genuine listening is not a detail. It's architecture. We recognize you are more than a diagnosis.
Architecture, service, and environment convey sophistication, welcome, and genuine sensory wellness. Every detail was designed for you to feel cared for.
Our Team
